When people think of color printing, they often associate it with high costs and inefficiency. However, thanks to recent advancements in printing technologies, color printing is now more affordable than ever. When you consider the newfound affordability of color printing with its benefits, you’ll likely find that it would be an excellent part of your printing environment. Here are some ways color printing is a smart choice for your business. Affordability: Upfront costs often intimidate consumers, especially when it comes to upgrading old equipment. However, color printers and MFPs are more affordable than ever. Depending on your budget, it’s more than possible to find the appropriate color printer for your needs. Added value: Color printing adds a new dimension to your documents. Color documents also improve communication and can hold the attention of consumers for far longer than standard black and white documents.